Been looking at the european web shops and the price of "an item" was 84euro for most countries.

UK price �94.

Both these prices included tax but not shipping. Same thing for a few other items I looked at so not an isolated case.

Even allowing for an exhange of rate of �1 to e1 (currrent exchange rate brings the price down to �70).

Why is the UK price significantly higher than the rest of the world??

After a genuine reason / explanation or we just getting ripped?