Pretty sweet concept. Would like to try one.

https://youtu.be/lnydMibNojo

Just for the name alone... I could never own one.

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Never underestimate the power of stupid people in large groups.

Bad naming aside (fire the marketing dept, will you), the concept is actually OK. Especially the easy removal in case of accident.

I'm not entirely convinced on that one. After making contact with, and likely sliding down the road, the odds of the bungs (covering the emergency release screws) getting mashed up and being impossible to remove is pretty high. Also I'm not sure I fancy the chances of the release mechanism, hinges etc. still being operative after a big hit. Or, come to think of it, staying locked in an impact. I'd guess that it'll also be a lot heavier than a standard helmet design. Unnecessarily complicated for me I'm afraid.

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and you'd be right.

Helmet removal requires that the neck be immobilised, you cannot do that and open a rear 'flap' at the same time. Helmets should be removed (if you know what you are doing, and understand when it should be done) in line with the spine.

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Never underestimate the power of stupid people in large groups.

Did you guys watch the release video of the helmet??
The accident removal is the front of the helmet is either pivoted up and over the face without moving the head of the patient at all or the hinge is released and the front section if removed entirely. The rear section is then left on the ground and actually cradles the patients head ready for the fitment of the neck brace.
Awesome design in principle and Im sure there will be alot more testing and evaluation in the future to see if the principle works in real life.
See the posted video show the QR label on the helmet that links paramedics to the procedure for releasing the helmet if they are unfamiliar?
Helmet Release EMS
http://www.vozzhelmets.com/