If you are talking about their textile stuff, the my mate had a couple of sets of Icon Raiden gear a couple of years back and it was very heavy, stiff and hot. They do a lot of snow mobile clothing for the U.S. Market and the Icon kit looked, felt and performed as if it was indeed made for very cold snowy conditions. I'm not saying it's bad, but it does have a rather unique vibe. At least the stuff I saw did.