Thread: DNA MK3 Awards
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  # 9  
Old 04-07-12, 12:10
duibhceK duibhceK is offline
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Quote:
Originally Posted by Kev View Post
DNA MK3 Awards

I see DNA have won an award in the red dot production design category for 2012 in Europe, well done to them. Their products do cost a bit more than others but well worth the money in my eyes, if everyone could see the engineering that has gone into these air boxes you would understand why they won an award.

Honourable mention 2012 http://en.red-dot.org/2791.html

http://en.red-dot.org/2791.html?&cHash= ... 550&year=0
Although I am a fan of DNA and believe they offer top quality products, I would warn against overestimating the value of the red-dot award. They literally hand out thousands of awards and honorable mentions every year. Virtually every company I know that has applied (and paid) for an award have won one at some point.
The company I worked for received an "award" for some product at least every 2 years.

As I mentioned, I by no means want to diss DNA, I would gladly recommend them to anyone. But this self-sustaining myth about the importance of a red dot award needs to be put into perspective