As a GS competitor- I like it.
As a 990 ADV competitor (which is what the hype got me thinking\hoping)- I don't like it.
I won't be buying for the same reason that I won't buy a GS 1200.
The bike just don't fit my needs\wants. And I think that it costs too much.
If Yamaha want to take a big chunk out of the GS market share, they should have priced it cheaper than the GS.